A brand is the identity of a specific product, service or business . A take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.
Listen to the lady at Big Identity Guru or wish to explore their sales pitch: BIGCheck out their branding blog for more information: their blog
What is KFC trying to get at with the following images?
Are there any brands that you are loyal to? Do you have a fondness for any brands or do any brands just make you feel good buying them?
Read more at the source: http://www.squidoo.com/KFC-Fried-Chicken-Recipe-101
What problem does Naomi Klein have with corporate branding?
Branding
A brand is the identity of a specific product, service or business . A take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc.
Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.
Source: http://en.wikipedia.org/wiki/Brand
Listen to the lady at Big Identity Guru or wish to explore their sales pitch: BIGCheck out their branding blog for more information: their blog
What is KFC trying to get at with the following images?
Are there any brands that you are loyal to?
Do you have a fondness for any brands or do any brands just make you feel good buying them?
Read more at the source: http://www.squidoo.com/KFC-Fried-Chicken-Recipe-101
What problem does Naomi Klein have with corporate branding?
Read more: http://www.businessdictionary.com/definition/branding.html#ixzz11atltKKf